Monday, June 13, 2011

Andrew+M+R08

I’ve always enjoyed architectural renderings, even more so when they are renders of the future. I think the artists who draw these clean, clutter free depictions of what could be, do so with the intent of quickly portraying recognizable imagery to the average viewer. To include street signs, pipes and other details is not a part of an objects essence. If you ask someone to draw a car, they quickly jot down a few wheels, hood, trunk and seating space, because that is the essence of the car. All other details do not make up the car; they make up a particular kind of car. Capturing the vibe of an object, idea or concept and successfully communicating it to thousands or even millions of people is often difficult. To clutter a vision with unnecessary details, or noise, is to distort how the mind will perceive the vision.

An artist may emphasize a buildings use of glass to convey the idea of openness, or focus on surrounding foliage to express a oneness with nature. The purpose is not to show exacting placement of such elements, but to communicate the intention of the building and its creators. Often this is what people need to see, showing customers exacting specifications will just lead to confusion and more often than not they already have an idea of the image they want to project. Understanding how to capture and project a particular style gives the designer the opportunity to communicate without words. This is important because words are not the only means by which we communicate and far too often we forget that communication is not perfect spelling and proper grammar, both of which a manufactured by a particular culture at a particular time; communication is taking what I have in my mind and putting it in yours.

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